Ford's Nonstop Innovation in the Truck Market

By Jay Stevens

Ford Motor Corp., the third largest automaker around the world, boasts its stable reign in the truck sales. In the past two years, the automaker sold over 900,000 F-Series pickups. Said figure is 800,000 more per year for the past 8 years. In the past 30 years, no other carmaker has established sales of 800,000 – only Ford.

Doug Scott, Ford Truck Group marketing manager, said, “We've accumulated more than 40 awards for F-150 over the past two years. We simply know truck customers better than anyone else." Scott added, "Leveraging Built Ford Tough and our unrivaled heritage of durability and reliability earned through consistent day in and out performance for Ford Truck customers during the past 58 years is crucial to the truck team's offense-based game plan."

Ford F150, best-selling truck in the F-Series, is deemed the bread-and-butter of the company. In its introduction 2004, the automaker flaunted its parts diagram for Ford F150 pickup, which is designed to produce a powerful car that can withstand difficult demands of towing. This year, Ford brought back the Harley-Davidson F-150 and Super Duty versions. Subsequently, it also delivered new chrome packages for both models. The models are also given Sirius Satellite Radio and 20-inch wheels.

According to Todd Lenz, F150 marketing manager, several Ford vehicles like the F150, are already employing flexible powertrain. As a fact, F150 uses a E85 Ethanol, which allows owners to use domestic produced, renewable, inexpensive, and clean alternative to the conventional petroleum-based gasoline. The drawback though is that there is scarce supply of E85 pumps.

Ford is considering building concept trucks that utilizes several Ford F250 pickup parts plus other groundbreaking parts and accessories to come up with better trucks. These new vehicles are expected to be displayed at the upcoming North American auto shows.

"Innovation has long been the key to Ford's success with trucks," Scott concluded. "While our competitors play catch-up we're continuing to anticipate the features that matter to the consumer and get there before the other guys do."

Ford trucks are untouched by the ongoing market shift to small, sleek, compact cars. According to auto analysts the secret behind its success is the focus on quality and innovations. The marketplace has long been convinced of the quality of Ford trucks. This is the reason why, for several decades now, Ford is amassing a hefty truck sales.


Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry. You can visit parts diagram for Ford F150 pickup for more information.
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Toyota Unfolds Another Compact Car

By Mark Clarkson

Toyota has earlier announced the details of its new compact car, which is set to be released early next year. Toyota Auris, the new addition to Toyota’s 2008 lineup will replace Toyota Corolla hatchback in Japan and Europe. According to the automaker, Auris will play a key role in improving further its goals in Europe.

Auris is designed to be more upbeat and upscale than other compact cars. It is inspired by Toyota Yaris design. The brand new model, which is designed and manufactured in Europe, uses Toyota performance parts to boost its functionality. With fresh design and powerful dynamics, Auris is expected to lure more customers and steal a slice of market share from Volkswagen Golf and Alfa Romeo 147.

Corolla, powered by quality Toyota Corolla auto parts, is the world’s best-selling car. Nonetheless, it has never been a top seller in Europe. This blank is expected to be filled by Auris. Toyota expressed its high hopes on Auris. Moreover, by 2008, the automaker is expecting 1.2 million annual sales because of this sought-after vehicle.

Toyota is known for its superb quality, driving pleasure and innovations. These things are also present in Auris. From the inside out Auris epitomizes a great compact car that ensures high level of safety and comfort.

The design of Auris utilizes the principles of Vibrant Clarity design philosophy formulated by the automaker. The car design philosophy is capable of producing an energetic-looking vehicle while maintaining rationality and quality.

The drive feel of Auris is further modified to convey its strong and dynamic character. Auri’s body is sharply defined to express a more stable architecture. Consequently, its overall appearance conveys crisp, fresh, powerful and comfortable driving experience. Nonetheless, it does not stop there; Auris is also designed to cater to both current and future customers in the European C-segment.

In designing and manufacturing the car, the automaker also considered the modern needs of the potential owners. It is created to meet the range of needs of the present and the future. Andrea Formica, Toyota Motor Europe Senior Vice-President Sales, Marketing and After Sales said, “The C-segment is the most important segment in the European car market and many European brands are defined by the image and success of their C-segment models. With the launch of Auris we want to achieve a step-change, not only in sales volume, but also in terms of brand image for Toyota.”

Toyota Auris will be introduced for the first time on December 5, at the Bologna Motor Show. United Kindom sales will start in February 2007. in other European markets, Auris will be offered next spring.


Mark Clarkson is a 35 year old marketing consultant for a leading auto parts store. This native of Denver is also an offroad enthusiast. You can visit Toyota performance parts or Toyota Corolla auto parts for more information.
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